Design Thinking for Non-Designers: Bringing an Innovator's Mindset

Design thinking is the creative solution-making process born out of the interconnected worlds of architecture, interior design, and product design. But, it can be applied far beyond design disciplines to solve all sorts of thorny problems. Whether you are in business, healthcare, government, or academia…couldn’t the problems you face benefit from the innovations that design thinking can bring?

Design thinking is a skill. It can be learned. And, like any skill, it can be honed through repeated practice.

Here’s What You’ll Learn In This Webinar:

• What design thinking is (and isn’t) and how it differs from other forms of thinking
• The origins of design thinking
• When and where to apply design thinking
• Surprising real-life design thinking examples behind products and services you use—how’d they do that?!
• Problem solving for the real world—how you can apply design thinking to anything you want to solve
• The importance of end user research, knowing who you are solving for

About Marc Bruffet
Marc Bruffet, BAED '92, is a Principal at Gensler, a global design, architecture and strategy consulting firm. Marc is recognized for his leadership of complex alternative workplace, change management & portfolio strategy projects across such diversified market sectors as education, media, financial services, professional services & industrials. His primary research interest is in how the experience of spaces influence human behavior & organizational decision making. Marc is a graduate of SUNY Buffalo’s School of Architecture & Planning where he earned a Bachelor of Arts degree in Design, cum laude. He is also a graduate of Cornell University’s Johnson Graduate School of Management with a Masters of Business Administration. Marc is a member of the Cornell Real Estate Council & the International Facility Management Association. He is based out of Gensler’s New York City office.