Yifei He is a PhD student in the Department of Communication, University at Buffalo. His research focuses on risk communication, environmental communication, information processing, and media psychology. He utilizes multiple quantitative methods in his studies (including survey, experiment, and computational methods). Currently, his research applying social behavioral science aims to explore how to arouse the public’s concern about environment issues and encourage their pro-environment behaviors (for instance, improving recycling and climate change communication). In addition, he has curiosity on AI and online engagement as well. In leisure time, he loves running and playing Texas hold’em poker.

Educational Background

• PhD (current), University at Buffalo
• MA, Wuhan University
• BA, Wuhan University

Current Research

• Applying social behavioral science to improve recycling communication
• Examining the key role of perceived scientific consensus in climate change communication
• Exploring how generative AI influences users’ engagement in online knowledge platforms

Academic Achievements

He, Y., & Ma, X. (2024). Perceived scientific consensus as a gateway belief? A longitudinal study of the gateway belief model in China. Paper presented at the COM SHER Division at the Association for Education in Journalism and Mass Communication (AEJMC) 2024 Conference, Philadelphia, PA.

Luo, C., Yang, X., Zheng, H., He, Y., Xu, Y. (2024). How Does Incidental Corrective Information Exposure Affect Health Misinformation Correction Intention? Testing an Extended Cognitive Mediation Model. Paper Presented at the Health Communication Division at the International Communication Association (ICA) Conference 2024, Gold Coast, Australia. [Top Paper Award]

Luo, C., He, Y., Xu, Y., Yang, X., & Wang, H. (2023). How does loss-versus-gain message framing affect HPV vaccination intention? Mediating roles of discrete emotions and cognitive elaboration. Current Psychology, 1-14.

He, Y., & Chen, C. (2023). The Interplay of Emoji Type and Evidence Type on H. pylori Detection Intentions: Focusing on the Underlying Emotional Mechanism. Paper presented at the COM SHER Division at the Association for Education in Journalism and Mass Communication (AEJMC) 2023 Conference, Washington, D.C.