This article is from the archives of the UB Reporter.
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Published: May 19, 2011

Internationally known semiotician Mark Gottdiener, professor of sociology, will be the keynote speaker at the international conference on semiotics, “Urban Semiotics: City as a Cultural-Historical Phenomenon,” to be held next month at the Institute of the Humanities, Tallinn University, Tallinn, Estonia. His talk, “The Semiotics of Place in the Work of Jirij Lotman,” will, like the conference itself, honor the work and memory of Lotman, a prominent Soviet formalist critic, semiotician and culturologist who founded the Tartu-Moscow School of Structural Poetics.

Gottdiener has earned an international reputation as a Peircian semiotician of material and social life. His semiotic critique of deconstructionism and discursive reductionism is well known in European semiotic circles and he is frequently invited to address audiences at European, Canadian and Middle Eastern universities and institutes.

Semiotics, the study of the sign systems that constitute human culture, has, since its discovery in the late 19th and early 20th centuries, transformed the ways in which we think about culture and communication, opened new areas of study and made fruitful connections between established disciplines.