Web Content Initiative
Frequently Asked Questions
Planning
What does establishing a standard and visual consistency
among the sites mean?
Sites that are a part of UB will have identifying features that
support the UB brand, and make for a consistent environment through
interface, structure and navigation. Sites within an administrative
or academic area will also have features to identify them as part
of that area. For example, standard elements within every CIO page
will identify the pages as belonging to both CIO and UB. The design
challenge is to create a balance between supporting the brand,
consistency of interface and navigation with meeting the specific
business needs of the academic or administrative unit.
Will the project involve students, student organizations or
personal faculty websites?
The project is concerned with official UB websites only. This
system is no way intended to replace public Web hosting environment
for the entire campus.
What are we trying to accomplish with WCI?
The Web Content Initiative project has been charged to produce
and implement recommendations for improving the coordination and
alignment of campus Web communications in identified pilot sites.
This work will lead to campus-wide recommendations for the
university to implement, producing the infrastructure, standards
and tools for a branded, message-centric, user-friendly Web
environment. By combining expertise in their respective areas,
project team members will research and identify best practices in
Web communications and opportunities for the development of new and
emerging Web communication tools throughout our campuses.
How does the WCI project become operational
post-project?
The WCI Project is responsible for developing the process by
which Digital Communications Transformation (DCT) will be
operational once the project is over. DCT will operationalize the
work of the WCI project and scale it out to the university
at-large. The approach is being informed by members of the DCT
Advisory Council, comprised of leadership from across the
university.
Are there any practical suggestions, and what sort of
educational resources does University Communications have to
offer?
A series of communications are planned to help people understand
the process involved. We also are planning to produce documentation
and training materials.
Discovery and Content Audit
What was the objective of the discovery and content audit
process?
The primary objective was to identify the business needs and
user needs of the system. Discovery created the framework for
decision-making through an analysis of the institution, industry
and audience. Discovery produced white papers that extracted key
findings for each tenant, including: defining the business case,
identifying current practices and usage, benchmarking industry and
competition best practices, and evaluating industry-specific
research. Additional needs analysis targeted audience members for
each site.
Information Architecture Development
What is information architecture?
Information architecture is the art and science of structuring,
organizing and labeling information to help people achieve their
goals.
What is the composition of the Information Architecture
Team?
The internal IA team is made up of UB staff with skills in
information architecture, user-interface, usability and content
development. The team worked with a vendor to produce a user needs
analysis, needs and function analysis (mental models), IA
standards, structure and navigation systems that can be
applied globally, decanally and site specific, as well as detailing
site-specific IA for each pilot site.
CMS Selection and Implementation
What was the charge to the CMS selection team with regard to
technical scalability?
To consider the needs of the eight pilot sites, but at all times
keep in mind that practices and infrastructure will need to be
scaled for UB enterprise. The team sought to have examples of where
a particular product was utilized on the scale of this enterprise
and where it was working well.
Were there vendor demonstrations? How will the campus survey
be carried out? Who is responsible for this stage?
The CMS Selection team organized a series of vendor
demonstrations for the UB campus for the top three vendors. The
vendors presented their product, and performed specific scenarios
at our request, including pre-determined scenarios. We asked for
campus input on these vendors and products as part of the
evaluation process.
Did the product selection team actually select the
product?
No. The top-level sponsors selected the product. The CMS
selection team put forward the alternatives and reasoning, and its
recommendations. The recommendations of the CMS team were extremely
influential in the final decision, and included input from the
campus community.
Who will be the administrators of the CMS?
UB's content management system is a large enterprise application
designed for use in complex organizations. Overall the
application will be administered by a central support team, but
rights and privileges can be delegated to departmental
administrators of websites. With the proper permissions, the
Day CQ5 authoring tool allows content providers to edit and publish
their pages directly.
Will the system be monolithic—a single, central
CMS—or a single CMS system that may be installed in multiple
places that communicate with each other?
UBcms is a single, central system, configured in a manner to
ensure continuity when there are system troubles. One of the
selection requirements for Day CQ5 product was its ability to serve
organizations as diverse and complex as UB, and to add additional
servers when needed to support usage growth.