https://www.buffalo.edu/news/releases/2012/10/13770.html
26 Oct 2012:
Contest sponsors are UB, Tony Walker & Co. (which sells thousands of TOMS' shoes every year), WGRZ-TV, and Kiss 98.5 and its morning host Janet Snyder. ... of TOMS' shoes, TOMS' eyewear and a $200 makeover from Tony Walker, complete with a fashion