Reseach Focus: Science, Health, Environmental, and Risk
Communication
329 Baldy Hall
Buffalo, NY 14260
Phone: (716) 645-1169
Email: zyang5@buffalo.edu
My research centers on the communication of risk information
related to science, health, and environmental issues. I am
particularly interested in how cognitive and affective evaluations
of risk influence individuals’ decision making. Much of my
research focuses on social cognitive variables that influence
information seeking and processing, health decision making, and
public perception of environmental and health risks. Some of my
recent research projects involve climate change, energy, the H1N1
pandemic, and cancer clinical trial.