The reality is, you've been studying communication your whole life. Every text you send, every smile you see, every podcast and news report you hear … it's all communication. At UB, you’ll learn how humans relate to each other through different types of communication, how you can be a more effective communicator, how to analyze communication methods and more, all using a scientific-based approach.

What will I learn?

You'll typically start by learning about how people communicate, whether they're doing it one-on-one, in small groups, within an organization or through the media. From there, you can go deeper within one of those areas or focus on a related topic. Maybe you're fascinated by intercultural communication or nonverbal communication. Perhaps you want to study persuasion techniques, new technologies or public speaking. You can even study communication within a specific field such as health care, education or entertainment.

What can I do outside of class?

At UB, you can get practical experience and start building your network right away. Here are just a few of your options:

  • Internships. Our students have interned with news agencies, sports and entertainment companies, advertising agencies, public relations firms and organizations representing a range of industries.
  • Study abroad. See firsthand how people communicate in other countries when you go on a life-changing study abroad experience.
  • Student clubs, research and independent study. Enjoy hanging out with like-minded students and practicing the latest research methods.
Study Abroad
Student Clubs

What can I do with a communication degree?

Strong communication skills are a requirement in nearly every field, from health care and sales to public service and law. The people who rise to the top are often exceptional writers and speakers who understand how to communicate with their clients, customers and people throughout their organization. As a communication grad, you’ll likely have a solid advantage in getting jobs (and promotions) throughout your career, whatever you do.

Of course, many students choose to focus on the communication industry and the incredible variety of choices available, from market research analyst to social media content creator. As a communication major, you’ll learn about options in many fields, including:

  • Advertising.
  • Business.
  • Digital media.
  • Government.
  • Journalism.
  • Marketing.
  • Media.
  • Non-profits.
  • Public relations.
  • Social media.
  • Technology.

Who will I learn from?

Our faculty have earned prestigious grants for their leading-edge work. They have been published in the top academic journals throughout the communication field and have served on editorial boards. They are experts in the scientific study of how we communicate, with a wide range of research interests that cover dozens of specialty areas within the field of communication. 

But perhaps most importantly, our faculty are award-winning, exceptional teachers. They have been recognized and honored for their teaching not only by the SUNY Chancellor, but also by the students themselves. At UB, our faculty are mentors who are here for you in the classroom and to help you with whatever comes next.