UB Social Media Circle Training

Every day, UB social media teams are creating share-worthy content. UB’s Social Media Circle (SMC) is the forum for our university’s social media community to come together, collaborate, learn and walk away with more social muscle power.

Explore our recent topics and stay tuned for more:

Upcoming Social Media Circle Meetings

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Most Social Media Circle meetings can be viewed live via remote access upon request.

Index

Creating an Official UB Social Media Channel

Social Media Circle Presentation: June 30, 2017

Presenters:  Tracey Eastman, UB University Communications

Index:

  • What's required to be an Official UB social media channel

Building Your Social Media Strategy

Social Media Circle Presentation: June 20, 2017

Presenters: Rebecca Bernstein, Tracey Eastman, Jacob Schupbach -  UB University Communications

Index:
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  • [00:02:50] Course Intro
  • [00:08:00] Creating an Authorized UB Social Media Account
  • [00:16:03] Crafting Your Social Media Strategy
  • Getting Started
  • [01:13:00] Power of Coordinated Efforts
  • Measure Success

Twitter: Getting Started, Overview

Social Media Circle Presentation: February 1, 2017

Presenters:  Erin Goetz, UB University Communications

Index:

  • Overview of Twitter channel

Snapchat: Getting Started

Social Media Circle Presentation: July 26, 2016

Presenter: Erin Goetz, UB University Communications

Index:
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  • [38:52] Snapchat Channel Overview

Hashtags: Extend your reach

Social Media Circle Presentation: July 26, 2016

Presenters:  Tracey Eastman, UB University Communications

Index:

  • [1:50] UB Hashtag Strategy: Extending the Reach of Your Social Media Posts with Hashtags

Social Media Cycle: Creating Content

Social Media Circle Presentation: July 1, 2016

Presenters:  Erin Goetz & Tracey Eastman, UB University Communications

Index:

  • What it takes to create compelling content

Facebook: Getting Started

Social Media Circle Presentation: April 26, 2016

Presenter:  Erin Goetz, UB University Communications

Index:

  • Course Introduction
  • Promoting our Snapchat Channel and Takeovers
  • Facebook Channel Overview

Monitoring and Responding to Posts: Cultivating an Engaged Social Media Presence

Social Media Circle Presentation: November 3, 2015

Presenters:  Rebecca Bernstein, Tracey Eastman and Kate McKenna, UB University Communications; Elaine Russell, UB Athletics

Index:

  • [0:00] Monitoring and Responding: Identifying Opportunities, Exciting Engagement and Identifying Issues Early
  • [11:30] Telling Your Story through Social Media #HashTagIt
  • [17:36] Early Identification of Issues
  • [34:51] Case Studies

Going viral: how to develop content your stakeholders want to share

Social Media Circle Presentation: June 16, 2015

Presenter:  Cameron Pegg, Griffith University

Index:

  • [0:00] Introduction
  • [3:23] Going Viral

Bonus:

Australian private school that created a new recruitment video after seeing Cameron’s presentation.

Successfully Managing your Social Channels

Social Media Circle Presentation: May 21, 2015

Presenters:  Rebecca Bernstein and Tracey Eastman, UB University Communications

Index:

  • [0:00] Overview: Lessons for UB Social Media Channel Managers
  • [5:49] Strategy: the First Step in the Game Plan
  • [16:39] How Engaged Are You?
  • [20:57] Choosing Platforms to Support Your Strategy
  • [25:00] Building a Content Strategy that Resonates with YOUR Audience
  • [48:30] Structure: Organizing and Resourcing Your Efforts
  • [30:22] Overviewing and Maturing the UB Social Media Landscape
  • [39:30] Using Social Media to Extend UB’s Reach