Choosing the Right Channels

Once you understand your business goals and target audiences, choosing the right social media channel mix to support your strategy is critical. It is far better to manage ONE channel well rather than spread your resources too thin across many channels. 

On this page:

When choosing your channel:

  • Be sure it is a match for your audience and business goals
  • Be sure you have the resources (e.g. Instagram calls for high-quality visuals; Facebook may need a budget to boost your posts to your followers)
  • Start small and build on your successes
  • Review audience demographics

Here’s how UB uses these social media channels

Channel What Drives Engagement?
Facebook Content that validates pride in UB
Instagram Visuals that validate pride in UB
Twitter News, special interest topics
LinkedIn Content that validates pride in UB, special interest topics
Youtube Visuals that validate pride in UB, special interest topics
Pinterest Visuals that validate pride in UB