Published March 4, 2013
By Diana Tuorto, firstname.lastname@example.org
In the 2012 UB Student IT Experience Survey, a number of
students commented that they weren’t aware of many useful
UBIT services, but wished they were better informed. In September
2012, a UBIT campaign was launched, reaching students in a way most
use every day: social media.
UBIT posts began circulating in September 2012, beginning with
the Student Experience Facebook page, potentially reaching
over 9,000 students. Each post includes a teaser headline, brief
information about the service, and an eye-catching image- usually
photos of students relating to technology or clever memes.
Most popular posts of the fall semester included a look at iprint,
UB Secure, keeping UBmail post-graduation, and a finals week post
listing 24 hour places with Wi-Fi on campus for studying. These
posts resulted in subsequent traffic spikes to the UBIT
During the Spring 2013 semester, UBIT posts will continue to be
featured on the Student Experience Facebook page, with
additional messages appearing on the individual “Class
Of” student Facebook pages, and the main University at Buffalo Facebook page.