Assistant Vice President for Communications, Marketing & Digital Operations
Tracy has been with Business and Entrepreneur Partnerships (BEP) since 2017 as Director of Marketing and Communications. Tracy serves as the chief marketing, communications and digital operations lead for both VPRED and BEP. Eventually, her effort and expertise will be dedicated across all VPRED units.
She directed marketing for private industry ranging from medical device, life sciences, materials sciences, and materials distribution organizations. Tracy is a recognized leader in integrated marketing communications, digital transformation, and technology implementations. She is a colleague who inspires and integrates people and processes to acquire, retain and wow internal and external customers through coordinated efforts with IT, Business Development, Customer Service and Marketing. Tracy is a committee member on UB’s CRM Enterprise project team, has piloted and leveraged UB’s CMS to achieve strategic web results, is designated as a Senior Communicator and is on UB’s Senior Communicators Council. Tracy serves as a Board Member for Invest Buffalo Niagara (INBN) and participates the INBN Marketing Advisory Board.
Tracy has a love for travel, technology, all-things-food-and-drink, has raised two strong humans and many 4-legged friends and prefers rich-shared experiences over the latest gadget.