Published June 13, 2025

FoodNerd sees opportunity in plant-based food for toddlers

After moving four times into different facilities as her business grew, FoodNerd founder Sharon Cryan finally discovered an FDA-approved building with pharmaceutical-grade production standards in Clarence.

It was the ideal location for the 2024 43North-winning startup, which Cryan founded five years ago to create nutrient-rich, plant-based food as an alternative to ultra processed food for toddlers. Cryan is investing nearly $5 million in renovations to the 30,000-square-foot warehouse.

The move also will lead to the hiring of at least 10 people, as well as support the company getting into retail sales and help facilitate the closing of an approximately $6 million funding round.

The project includes the establishment of a production line, which will have the capacity to produce $50 million worth of product each year.

UB has supported FoodNerd through the Start-up NY and internship programs.

Read the full story in the Buffalo News (paid subscription required).