University at Buffalo (UB)
South Africa: Non-Profit Marketing for Inkululeko
South Africa + awesome youth + education + entrepreneurship; the only thing missing is you!
Project description
We are looking for people to share their business administration and marketing experience with us at Inkululeko. The only must: that you possesses an ability to dream as big as we do at Inkululeko – and we dream big!
What We Do
A Department of Basic Education report shows that in South Africa less than a third of students finish grade 12 by the age of 18.
We contribute to changing this in the new South Africa by meeting tomorrow’s leaders, where they’re at, today. We offer free tutoring, access to computers and the internet, transportation, exam prep, a library of text books and regular books (and snacks too!) to young people beginning in grade eight and remain with them through grade 12. We also have a social enterprise unit to support students with an entrepreneurial zeal.
Current Project Needs
- Create a social media marketing plan
- Work to increase followers and engagement on social media platforms (Facebook, Twitter and Instagram)
- Work to create and leverage tools to streamline the process of posting to each platform
- Annual Report Design
- Conceive of, design and execute a design for a 2023 annual report in line with Inkululeko branding guidelines
- Written content will be provided
- Inkululeko requires help in making it aesthetically pleasing
- Improve Google Ad strategy
- Inkululeko has a $10,000 monthly Google Ads budget and could be using it far better than it is currently. We’d love to have a student help us with engagement and to improve our Google Ads account.
- Additionally, we have Google for Nonprofits, and we’d love to work with somebody to help us better leverage Google For Nonprofits and anything we might do to better serve our learners
- General Marketing
- Help to continually update the Inkululeko website and offer new ways for user engagement
- Help to create compelling e-newsletter content that details the work of Inkululeko in South Africa and how people can get involved
Project outcome
There are many customizable possibilities for what your project outcome could be. Based on which project best fits with your interest and skills, ELN staff can help you come up with a fitting project outcome.
Project details
| Length of commitment | About a semester (3-5 months) |
| Start time | Anytime |
| In-person, remote, or hybrid? | Remote |
| Level of collaboration | Individual student project |
| Benefits | Volunteer experience |
| Who is eligible | All undergraduate students |
Core partners
Project mentor
Christina Heath
Administrative Director
Experiential Learning Network
Global NGO Project
This project is for students interested in collaborating with a global Non-Governmental Organization (NGO).
Please be sure you identify your project as a Global NGO Project when you sign up to start the digital badge.
Start the project
- Email the project mentor using the contact information above to express your interest and get approval to work on the project. (Here are helpful tips on how to contact a project mentor.)
- After you receive approval from the mentor to start this project, click the button to start the digital badge. (Learn more about ELN's digital badge options.)
Preparation activities
Once you begin the digital badge series, you will have access to all the necessary activities and instructions. Your mentor has indicated they would like you to also complete the specific preparation activities below. Please reference this when you get to Step 2 of the Preparation Phase.
If you're keen to join us, we have an orientation guide that we share. It's all online and features information about our program, about our theory of change and some context on South Africa. You should also review the materials below: