Effective Communication to Diverse Audiences

In this session, we will investigate how to define the target audiences for scientific communication. We will analyze our reasons for informing audiences about our work by asking the following questions:

•     What does the audience care about?
•     How do their backgrounds and experiences prepare them for receiving the message?
•     What do you want them to learn/believe?
•     How do you want them to respond?

Finally, we will look at how to tailor presentations to the interests and experience levels of potential audience members.

ACCREDITATION: The University at Buffalo Jacobs School of Medicine and Biomedical Sciences is accredited by the ACCME to provide continuing medical education for physicians.

CERTIFICATION: The University at Buffalo Jacobs School of Medicine and Biomedical Sciences designates this live activity for a maximum of 1.0 AMA PRA Category 1 Credit(s)TM.  Physicians should claim only the credit commensurate with the extent of their participation in the activity.

CREDIT: This program is supported by the National Center for Advancing Translational Sciences of the National Institutes of Health under award number UL1TR001412 to the University at Buffalo.