Contextual Control of Craving for Alcohol

Context has long been known to play a vital role in modulating acquired behavior. This project represented a test of the effect of context on alcohol craving and alcohol cue reactivity in treatment-seeking alcoholics. This research has implications for the development of alternative methods of conducting behavioral cue exposure treatments with the potential to enhance the generalization of treatment effects in the alcoholic's natural environment. Funded by a grant of $687,095 from NIAAA, 1999-2004.