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University at Buffalo

UB Undergraduate Academic Schedule: Spring 2022

This information is updated nightly. Additional information about this course, including real-time course data, prerequisite and corequisite information, is available to current students via the HUB Student Center, which is accessible via MyUB.


MGM 410LEC - Digital Marketing
Digital Marketing S1M Enrollment Information (not real time - data refreshed nightly)
Class #:   19721   Enrollment Capacity:   45
Section:   S1M   Enrollment Total:   45
Credits:   3.00 credits   Seats Available:   0
Dates:   01/31/2022 - 05/13/2022   Status:   CLOSED
Days, Time:   M W , 9:30 AM - 10:50 AM
Room:   Frnczk 422 view map
Location:   North Campus      
Reserve Capacities
Description Enrollment Capacity Enrollment Total  
BUS BS & BUS BS/MS: Seats Rsvd 45 45  
Enrollment Requirements
Prerequisites: Pre-Requisites: MGM 301 and Junior Standing.
  Course Description
The use of digital and social media platforms are currently the most rapidly growing forms of communications between businesses and consumers. This three credit course will explore the various approaches that organizations can take to utilize social media and the web to their strategic advantage. Social strategy development, website development, content development, omni-channel integration, search engine optimization, Google AdWords and Google analytics will all be covered in this three credit course.
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  On-line Resources
Other Courses Taught By: Krupski