Lecture |
|
|
|
|
|
|
|
Digital Marketing S1M |
Enrollment Information (not real time - data refreshed nightly)
|
|
|
|
|
Class #:
|
19721 | |
Enrollment Capacity:
|
45 |
Section:
|
S1M |
|
Enrollment Total:
|
45 |
Credits:
|
3.00 credits
|
|
Seats Available:
|
0 |
Dates:
|
01/31/2022 - 05/13/2022 |
|
Status:
|
CLOSED |
Days, Time:
|
M W , 9:30 AM - 10:50 AM |
Room: |
Frnczk 422 |
view map |
Location: |
North Campus |
|
|
|
 |
 |
Reserve Capacities |
 |
 |
Description |
Enrollment Capacity |
Enrollment Total |
|
BUS BS & BUS BS/MS: Seats Rsvd |
45 |
45 |
|
 |
 |
Enrollment Requirements |
 |
 |
Prerequisites: Pre-Requisites: MGM 301 and Junior Standing. |
 |
 |
Course Description |
 |
 |
The use of digital and social media platforms are currently the most rapidly growing forms of communications between businesses and consumers. This three credit course will explore the various approaches that organizations can take to utilize social media and the web to their strategic advantage. Social strategy development, website development, content development, omni-channel integration, search engine optimization, Google AdWords and Google analytics will all be covered in this three credit course. |
 |
 |
Instructor(s) |
 |
 |
|
Krupski |
look up |
|
|
 |
 |
On-line Resources |
 |
 |
|
 |
 |
Other Courses Taught By: Krupski |
 |
 |
|