Published July 25, 2024
The Department of Communication welcomes Dr. Yanmengqian (Alison) Zhou to the faculty as Assistant Professor this fall. Alison (PhD, Pennsylvania State University) studies health and interpersonal communication with a focus on social influence and social support. Her research primarily addresses the design and impact of persuasive messages aimed at promoting attitude and behavioral change across various health and risk contexts. Her recent work specifically examines the effects of conflicting messages, particularly in the form of advice, on health decision-making and behavior. Welcome to UB, Alison!