Published June 3, 2016 This content is archived.

An article published in the UB Reporter on June 3, 2016 examines research by Associate Professor of Communication Dr. Melanie Green. Green and co-authors Jordan M. Carpenter at the University of Pennsylvania and Tanya Vacharkulksemsuk at Haas School of Business, University of California, Berkeley have developed an entirely new construct called mind-reading motivation, or MRM. MRM is the tendency to engage with the mental states and perspectives of others - to look at another person and try to figure out what they're thinking, based on their non-verbal cues. According to the research team, those with high MRM tend to cooperate better, and work better in a team. These high MRM people also develop richer psychological portraits of those around them, and tend to respond to a different type of advertising than those who exhibit low MRM. 

See the full article here