An article published in the UB Reporter on June 3, 2016 examines research by Associate Professor of Communication Dr. Melanie Green. Green and co-authors Jordan M. Carpenter at the University of Pennsylvania and Tanya Vacharkulksemsuk at Haas School of Business, University of California, Berkeley have developed an entirely new construct called mind-reading motivation, or MRM. MRM is the tendency to engage with the mental states and perspectives of others - to look at another person and try to figure out what they're thinking, based on their non-verbal cues. According to the research team, those with high MRM tend to cooperate better, and work better in a team. These high MRM people also develop richer psychological portraits of those around them, and tend to respond to a different type of advertising than those who exhibit low MRM. 

See the full article here.