Let us support your efforts at UB. Here you can find information you might need for academic life and career success.
The UB Library System has a variety of resources that are available to you.
Nicole Thomas
Undergraduate Education Librarian
Research, Education and Outreach Unit
523 Lockwood Library
Buffalo, NY 14260-2200
nicoleth@buffalo.edu (716) 645-8179
Published March 20, 2020
In an article recently published for UBNow about how the nature of a message affects the audience's perception of the speaker, UB Professor Melanie Green, PhD, spoke about what may drive public doubt despite the conclusions of credible experts.
Melanie Green, a social psychologist and UB Professor in the Department of Communication, was recently quoted in an article regarding audience perception for UBNow. According to Green, her current study explores "why people are sometimes distrusting of what amounts to the best possible evidence..." Green notes that issues like climate change and COVID-19 are at the center of this problem, where perception might serve as a communication barrier.
Dr. Green, alongside other researchers involved in this study, tested whether a speaker telling a story increases the perception of warmth and causes an audience to appreciate a narrative more. The results of the study point to some helpful information about the benefits of building warmth and trustworthiness when presenting an important concept. Dr. Green assures that trustworthiness forms "a general positive effect" on competence.
Read more here.