Byeong-Hyeon Lee is a Ph.D. student in the Department of Communication. His work focuses on the persuasive effect of narratives in various contexts. In particular, Byeong-Hyeon is interested in how to change individuals’ attitudes and behaviors in the soically desirable direction.

Educational Background

• PhD (present), The University at Buffalo, SUNY
• MA, Sungkyunkwan University 
• BA, Myongji University 

Current Research

• Lee, B.-H., Green, M. C., & Brooks, J. J. (under review). Using Psychological Distance and Construal Level for Narrative Tailoring.
• Arpan, L. M., Yang, J. Z., Shah, P., & Lee, B.-H., (under review). Video-Based Group-Values Affirmation Reduces Defensive Responses to Risk Messages.
• Chung, S., Lee, B.-H., & Kim, Y., (under review). Diagnosticity of Perceived Message Effectiveness for Actual Message Effect in Campaign Message Pretesting: Evaluations and Applications of Across-Message Correlations and Message-Pair Standing Comparisons.

Academic Research

Lee, B.-H. (2024, June). Tailoring Mobile Text Message in Anti-Vaping Campaign: Using Construal Level Theory and Emoji to Improve Effectiveness. Paper presented at the annual meeting of the International Communication Association, Gold Coast, Australia (Information Systems Divisions)

Chung, S., & Lee, B.-H., (2022, May). Three Diagnosticity Tests of Perceived Message Effectiveness: Across-Message Correlations, Message-Pair Standing Comparisons, and Direct Comparisons. Paper presented at the annual meeting of the International Communication Association, Paris, France. (Information Systems Division)

Chung, S., Lee, B.-H., & Ryu, H.-S. (2020, May). A Comprehensive examination about perceived message effectiveness: The relationship between various measures of perceived effectiveness and actual attitude change. Paper presented at the annual meeting of the International Communication Association, Virtual Conference. (Information Systems Division)

Chung, S., Ryu, H.-S., Kim, J. E., & Lee, B.-H. (2019, May). A cognitive model of media effect perception: The effect of media message strength, target’s level of knowledge and attitudes toward messages. Paper presented at the annual meeting of the International Communication Association, Washington, D.C., USA. (Information Systems Division)

Lee, B.-H., & Chung, S. (2020). To what degree does perceived message effectiveness reflect actual message effect? Perceived vs. actual message effect in persuasive campaigns. Korean Journal of Journalism and Communication Studies, 64(6).