Chris is a PhD student from China in the Department of Communication. After completing his previous degrees at City University of Hong Kong and Cardiff University in the United Kingdom, he decided to come to UB for his further studies and researches.
Chris started his undergraduate studies as an engineering major and later transferred to communication and journalism studies. With his background in engineering and a firm belief in social science’s capability to explain social and cultural phenomenon with quantitative methods, Chris found a great match between his research interests and those of the faculty members and students at the Department of Communication. After talking to Dr. Matthew Grizzard during their interview prior to coming to UB, Chris was even more amazed by the abundance of research opportunities and the cooperative atmosphere at the department, and he was determined to be a part of the team.
His experience at UB has been even greater than he’d expected. Faculty are not only welcoming and helpful, but also truly capable of guiding and helping students to achieve future success with their expertise in theories and research. Chris also finds his colleagues creative and diligent, and their cooperation always brings him sparkling ideas and useful knowledge. During his first year in the department, Chris remains undecided on the theoretical focus of his research, but this has not been problem - having the opportunity to participate in different research teams, he has been able to learn and practice in studies of various topics and to polish his own research ideas.
Chris is now working on research on individuals’ cognitive processing of entertainment and political media content with computer-aided methods such as social network and big data analyses. His works involve fetching large amount of data from online platforms and analyzing them automatically with software programs developed by him and his colleagues. Chris believes that by applying and advancing communication theories in the context of the rapid information technology development, we can better understand and optimize the impact of the technology on our lives.