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University at Buffalo
(UB)
Division of University Communications
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Division of University Communications
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What's New
Writing for the Brand (7/14/2016)
Solutions Group Date:
July 14, 2016
Presenter: Laura Silverman
Handout: Writing for the Brand
Video: Writing for the Brand
Index:
[1:49] Course Welcome and Introduction
[4:41] Overview and definitions
[5:55] What we say: brand positioning, attributes, message map
[10:24] How we say it: brand expression, personality traits, Storytelling framework: Here is How
[15:29] Examples & Tips