Born and Branded
Question: How do research scientists express school pride? Answer: Using high-tech tools to write their institution’s name.
Inserting your institution’s logo into your work isn’t especially common, but it definitely happens, says UB chemist Jason Benedict. Before a recent scientific conference, he used ultraviolet light to scrawl the letters “U” and “B” on a color-changing crystal he synthesized.
When you’ve made something cool, says Benedict, “you want to write something on it.” Scribbling your name seems a little self-promoting, he adds, but if you use your institution, fellow scientists at a conference might remember that—and you.
Mini Writing, Big Pride
Students of Albert Titus, chair of biomedical engineering, used a technique called electron beam lithography to draw a version of the UB seal smaller than the width of a human hair.
UB engineer Jonathan Lovell created super-tiny balloons, then used a laser to pop them open in the shape of the interlocking UB.