Joe Camel may have been forced into an early retirement, but that doesn’t mean the tobacco industry isn’t getting to your kids. According to a study led by UB epidemiologist Gary Giovino, menthol cigarettes have been growing in popularity among young adults, even as consumption of regular smoke-flavored smokes has fallen. Apparently it’s hard for tender minds to equate a minty taste with lethal risk.
Percentage of young adults ages 18 to 25 who smoked menthol (green) or non-menthol cigarettes (blue):
Mentholated cigarettes were more popular among younger smokers. The percentage of smokers in different age groups who used menthol cigarettes during 2008, 2009 and 2010: