Utilizing Data Driven Marketing

Marketing Communications are the lifeblood of businesses and organizations. Simply put, you must connect with customers and prospects to be successful. In order to do this, you need good data and a good plan of action.

This webinar will help you discover how to acquire your own data, manage it and use it effectively. It will also cover how to reach your audience with different marketing channels such as direct mail, email, SMS text and social media, along with how to connect these marketing tactics to create more dynamic and effective campaigns.

About Don Papaj
Don Papaj, AAS '01, is the founder and President of Marketing Tech, a leading marketing services firm in Buffalo, NY.  Marketing Tech, founded in 2004, offers marketing strategy and production with in-house graphic and web design as well as housing a high-tech printing and direct mail processing center.

Prior to founding Marketing Tech, Don worked in business development and marketing positions with Moore – RR Donnelly, a Fortune 100 Business Communications firm, and Compu-Mail, LLC, a full service direct mail solutions provider. Don also founded and operated Brittany Industries, a direct mail services company, which he sold in 1996.

Educated at the University of Buffalo and Empire State College, Don holds degrees in Business and Marketing respectively.  

Don’s direct marketing experience has allowed him to service large Fortune 100 Companies, non-profit organizations, hospitality firms, educational institutions and hundreds of small and mid-size organizations throughout his career.