Our Work
We are passionate about using our talents to build UB’s reputation as a leading public research university and one of America’s best colleges to work for.
We apply our expertise to:
- Coordinate communications efforts across the university
- Steward UB's core messages and brand identity
- Plan and manage university-wide communications programs to meet the needs of internal and external audiences
- Respond to issues, and communicate during emergencies
- Foster communications among collaborators in all university units by:
- Providing consultation and expert advice
- Establishing and sharing editorial and visual standards, tools and templates, via the online Communications Toolbox
- Coordinating the Communicators Network, a professional development group with 200 members
- Leading, coaching, and providing direct support for units engaged in the campus-wide Digital Communications Transformation (including user support for the UBCMS)
- Develop media relationships with journalists and other opinion-shapers, and engage them in helping tell UB's story accurately
- Manage UB's trademarks and licensing program
- Develop strategic communications plans for units and initiatives
- Assess and implement emerging communications technologies
- Conduct formative and evaluative communications research
