The Division of University Communications supports UB’s highest-priority communication needs.
Most of our time (about 48,000 of our total capacity of 63,600 hours) goes toward ongoing functions, such as working with the news media, producing UB Reporter and UB Today, and other university-wide publications, social media channels and websites.
We are able to allocate about 10,000 hours per year to new initiatives and projects that are aligned closely to the university’s strategic plan and that provide the best ROI.
Our annual workplan is created in consultation with key leaders of the university and is approved by the Vice President.
10,350 hours from our base capacity is allocated to new
initatives as approved by the Vice President.
46,862 hours from our base capacity is allocated to our ongoing
commitments as approved by the Vice President.
This is a selection of metrics for our most important products
and services that we maintain on behalf of the University.