University Communications is committed to measuring outcomes of
all its work. Research-driven measurements assist University
Communications in assessing whether a project met its stated goals
and help UC continuously improve its work.
University Communications updates the status of more than
two-dozen campus units involved in this university-wide initiative
aimed at helping units across UB’s campuses to create and
manage more effective websites. The status of participating units
is delineated by percentage of completion in working through the
steps of the DCT.
This report shows University at Buffalo news coverage for July
through December, 2012. Broadcast news coverage was factored into
this reporting if a particular news story appeared on the website
of radio or TV news outlets.
University Communications collaborates with UB partners in the
creation and execution of strategic communications plans. UC saw a
significant increase in the volume of projects acceptetd in 2012
compared to the previous year.
Using analytics, University Communications tracks content usage
on the Communications Toolbox page, which provides guidance, tools
and resources for official UB communications. This allows UC to
ensure that the content post meets users' communications
University Communciations facilitates the UB Communicators Network, a group of University at Buffalo employees who help support the university's internal and external communications, marketing and public relations efforts.