UB Social Media Circle Training

Every day, UB social media teams are creating share-worthy content. UB’s Social Media Circle (SMC) is the forum for our university’s social media community to come together, collaborate, learn and walk away with more social muscle power.

Explore our recent topics and stay tuned for more:

Upcoming Social Media Circle Meetings

Loading events…

Most Social Media Circle meetings can be viewed live via remote access upon request.

Index

  • Creating an Official UB Social Media Channel

    Social Media Circle Presentation: June 30, 2017

    Presenters:  Tracey Eastman, UB University Communications

    Index:

    • What's required to be an Official UB social media channel
  • Building Your Social Media Strategy

    Social Media Circle Presentation: June 20, 2017

    Presenters: Rebecca Bernstein, Tracey Eastman, Jacob Schupbach -  UB University Communications

    Index:
    Please advance video to the desired time code to begin.

    • [00:02:50] Course Intro
    • [00:08:00] Creating an Authorized UB Social Media Account
    • [00:16:03] Crafting Your Social Media Strategy
    • Getting Started
    • [01:13:00] Power of Coordinated Efforts
    • Measure Success
  • Twitter: Getting Started, Overview

    Social Media Circle Presentation: February 1, 2017

    Presenters:  Erin Goetz, UB University Communications

    Index:

    • Overview of Twitter channel
  • Snapchat: Getting Started

    Social Media Circle Presentation: July 26, 2016

    Presenter: Erin Goetz, UB University Communications

    Index:
    Please advance video to the proper time code to begin.

    • [38:52] Snapchat Channel Overview
  • Hashtags: Extend your reach

    Social Media Circle Presentation: July 26, 2016

    Presenters:  Tracey Eastman, UB University Communications

    Index:

    • [1:50] UB Hashtag Strategy: Extending the Reach of Your Social Media Posts with Hashtags
  • Social Media Cycle: Creating Content

    Social Media Circle Presentation: July 1, 2016

    Presenters:  Erin Goetz & Tracey Eastman, UB University Communications

    Index:

    • What it takes to create compelling content
  • Facebook: Getting Started

    Social Media Circle Presentation: April 26, 2016

    Presenter:  Erin Goetz, UB University Communications

    Index:

    • Course Introduction
    • Promoting our Snapchat Channel and Takeovers
    • Facebook Channel Overview
  • Monitoring and Responding to Posts: Cultivating an Engaged Social Media Presence

    Social Media Circle Presentation: November 3, 2015

    Presenters:  Rebecca Bernstein, Tracey Eastman and Kate McKenna, UB University Communications; Elaine Russell, UB Athletics

    Index:

    • [0:00] Monitoring and Responding: Identifying Opportunities, Exciting Engagement and Identifying Issues Early
    • [11:30] Telling Your Story through Social Media #HashTagIt
    • [17:36] Early Identification of Issues
    • [34:51] Case Studies
  • Going viral: how to develop content your stakeholders want to share

    Social Media Circle Presentation: June 16, 2015

    Presenter:  Cameron Pegg, Griffith University

    Index:

    • [0:00] Introduction
    • [3:23] Going Viral

    Bonus:

    Australian private school that created a new recruitment video after seeing Cameron’s presentation.

  • Successfully Managing your Social Channels

    Social Media Circle Presentation: May 21, 2015

    Presenters:  Rebecca Bernstein and Tracey Eastman, UB University Communications

    Index:

    • [0:00] Overview: Lessons for UB Social Media Channel Managers
    • [5:49] Strategy: the First Step in the Game Plan
    • [16:39] How Engaged Are You?
    • [20:57] Choosing Platforms to Support Your Strategy
    • [25:00] Building a Content Strategy that Resonates with YOUR Audience
    • [48:30] Structure: Organizing and Resourcing Your Efforts
    • [30:22] Overviewing and Maturing the UB Social Media Landscape
    • [39:30] Using Social Media to Extend UB’s Reach