Published December 19, 2013
It didn’t take long. After the announcement last week that the UB football team had accepted a bid to the Famous Idaho Potato Bowl in Boise — UB’s first bowl invitation since 2008 — excitement about the game versus San Diego State took hold and now appears to be feeding a growing social media presence.
“HornsUp!” is what it’s called and it’s gaining popularity among the UB faithful.
Even snapshots of dogs in UB Athletics gear have emerged. There are photos of the UB Bulls quarterback and his star wide receiver, students, football players, cheerleaders, alumni and staff sharing their #HornsUp posts.
Nancy Paton, vice president for university communications, said the “HornsUp” campaign is one part of a comprehensive communications strategy designed to encourage public and university community engagement with UB through digital media — interactive web pages and social media — in support and celebration of UB’s bowl appearance.
“‘HornsUp’ is starting to gain traction around the country," Paton says.
Athletic Director Danny White, whose media and marketing team is collaborating with University Communications, has been posting and sharing "HornsUp" pics on his personal Twitter feed.
"Our social media users have been active across the country. There is a real buzz about the game. Our alumni are excited and they're showing it," says White.
Rebecca Bernstein, UB’s digital strategist, says the media and marketing teams from University Communications and UB Athletics first noticed last week that UB “HornsUp” photos began appearing on Facebook, Twitter and in other social media. Recognizing the opportunity, the two groups began collaborating and sharing the pics on UB’s official social media channels.
Now, it’s grown into a grassroots social media campaign, supported by the university. And what’s a social media campaign without a contest for the best selfie, Bernstein asks.
Bowl game swag and other prizes will be awarded to students, faculty, staff, alumni and community members who post the fan favorite “HornsUp” pics on UB and personal social media channels and use the hashtag #HornsUp.
It’s also important, Bernstein says, for UB supporters to “Like,” “Share” and “Favorite” the “#HornsUp” posts.
“We’re encouraging UB Bulls supporters to share the excitement of the bowl game through posts from home, from a favorite location, from the game, from the playing field after the big game, from a bowl-game viewing party, from anywhere they want to support the UB Bulls stampede,” she says.
UB’s official social media channels are: