Discover best practices for creating and organizing content for your website on Wings.
for the Web – A useful summary of best practices. Learn
to write pages that are easy for the eye to scan, and that rise to
the top of search engine results.
for the Web (video series) – This series of videos,
produced for the UB Digital Content Transformation, covers Web
writing best practices in more depth (35:41).
University at Buffalo Stylebook and Notes – Consult this online glossary for guidance on the spelling and usage of UB-specific terms, such as those referring to UB programs and buildings.
See the UB Communications Toolbox for UB logo downloads, brand guidelines, acceptable typefaces and university colors.
In order to use an image on the Web, it must be saved as an appropriate file type. Here is a list of popular file formats and an explanation of their uses:
Create your images at the size they will actually appear on your Web page, or resize acquired images to the size they will appear. Avoid resizing the image using an HTML editor or HTML code: this will slow down the speed at which your pages load, and frustrate your site’s visitors.
For example, if your image will display as 250 pixels wide and 250 pixels tall, do not use an image that is 1000 pixels wide and 1000 pixels tall and “shrink” the image by setting the image with in an HTML editor. Instead, resize the image in a graphics application to 250px X 250px.