What lessons can higher education learn from the publishing
industry's fate? We were joined for a conversation with Jeff
Folckemer, President & CEO of LocalEdge and Senior VP with
Hearst Newspapers, as he shared his company's business
transformation strategy from a traditional phone book company to
one of the country's leading digital media companies.
Jeff Folckemer is President of Media Services &
Affiliate Relations in Hearst Newspapers’ directories
operations, and Senior Vice President of Hearst Newspapers with
responsibility for growth in the Affiliate digital marketing
channel, and services efforts.