Reaching Others University at Buffalo - The State University of New York
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How Organizations Can Thrive on Change (10/9/13)

What lessons can higher education learn from the publishing industry's fate? We were joined for a conversation with Jeff Folckemer, President & CEO of LocalEdge and Senior VP with Hearst Newspapers, as he shared his company's business transformation strategy from a traditional phone book company to one of the country's leading digital media companies.

About the Presenter

Jeff Folckemer is President of Media Services & Affiliate Relations in Hearst Newspapers’ directories operations, and Senior Vice President of Hearst Newspapers with responsibility for growth in the Affiliate digital marketing channel, and services efforts.

Selected Audience Comments

  • "Interesting speaker; had real world experience."
  • "Very interesting."
  • "I liked the company perspective and the future projections of IT."
  • Jeff’s business perspective was very refreshing."