Tina Reed’s involvement with IT at UB had a unique
beginning. Using her passion for design and photography, she joined
the Art and Photographic Services group in 1997 to help promote IT
After moving to User Services, Tina continued to design
informational materials for services like public sites, computer
safety and VoIP phones. She worked on the ResNet 2002 conference,
back to school events and was also instrumental in the design of
the print service counters when iprint@ub began. Tina used her
skills as a visual communicator to ensure that the campus community
is aware of the services that CIT provides.
Tina now works with Network and Classroom Services as Customer
Support Analyst. Tina said she “loves how her job has
evolved” and characterizes her role in IT as a
“transition.” Instead of seeing her current work as
separate from her previous role at UB, Tina feels that she is still
able to do what she loves: communicate.
As Tina's position with IT has changed, she finds she still uses
her “creativity to support the technology used in teaching
and learning." She transitioned into her current role by taking on
new types of projects, but has continued to communicate with CIT
staff about new services.
As Customer Support Analyst, Tina leads the CIT Help Desk Knowledge
Base effort. The Knowledge Base is a centralized collection of
information used to guide CIT Help Desk Consultants in customer
support. It contains information about IT services and procedures
for CIT Help Desk Consultants to follow when a Help Desk member
receives a call. Working on the Knowledge Base allowed Tina to
constantly learn more about IT services, while also helping student
consultants do their job more efficiently.
Tina works closely with consultants and other CIT staff to keep
information updated and accurate at all times. This gives her
“a sense of accomplishment” knowing that she has
“contributed to the academic success of our faculty, staff,
and students.” For Tina, working on the Knowledge Base is an
opportunity to help the entire UB community.
Outside of work, Tina enjoys spending time with her family doing
outdoor activities like skiing, swimming, bike riding and hiking.
Tina is also active in her church’s youth group. She still
practices her passion for photography by documenting many events in
her family life.