For nearly thirty years UB has been practicing its three “R’s” of Reducing, Reusing and of course Recycling with good success. While we have been a leader in the SUNY system we have also witnessed new innovations beyond our campus in both infrastructure and culture chaining activities. The three R’s have been enhanced to a more sustainable “Rethink, Reduce, Reuse, Repair, Recycle.
The focus on sustainability within the Realizing UB 2020 strategy provides an excellent opportunity for the university to dive a bit deeper into “the Story of our Stuff” and ask tougher questions about how we can move towards zero waste here at UB and throughout the larger community.
Annie Leonard has helped millions of people around the world understand and talk about the Story of Stuff. In December 2007, Ms. Leonard and her friends at Free Range Studios created a 20-minute movie about the way we make, use, and throw away stuff on the internet, unleashing a torrent of pent-up demand for honest conversation about the impacts of our consumer-crazed culture on people and the planet. In the five years since The Story of Stuff was released, Annie’s ‘cartoon about trash’ has been viewed more than 30 million times worldwide.