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40 oz. Views: Alcohol Expectancies for Malt Liquor

Collins | Bradizza

This three-year study developed and tested the psychometric properties of a measure of beliefs about the effects of malt liquor. Malt liquor typically is marketed to younger, hip consumers and is sold in large volume containers (e.g. 40 oz) that cannot be resealed, thereby encouraging heavy drinking. Young adults (age 18 to 30 years) who regularly consumed malt liquor were identified by using computer-assisted telephone interviews. Some participated in focus groups designed to identify beliefs about malt liquor and the contexts in which it is consumed. Questionnaires were administered to approximately 600-800 participants. Results to be released soon. Funded by a $468,333 award from NIAAA, 2001-2005.