Consumer Behavior

Some consumers buy hybrid cars because of the environmental benefits. Others view it more as an economic decision — improved gas mileage, tax rebates, etc.

Debabrata “Debu” Talukdar, professor of marketing, studies these scenarios on micro- and macroeconomic levels. He’s particularly interested in how economic policies help or hinder sustainable economic development through their impacts on consumer and industry behavior.

His research has been cited by scholars who work in economics, environmental policy, public health, law, management science and other fields.