A new brand strategy and approach to student recruitment have
helped UB enroll a record 4,045 first-year students this fall, the
largest freshman class in the State University of New York (SUNY)
Nobel Peace Prize Winner Malala Yousafzai, former U.S. National
Security Advisor Susan Rice, Grey’s Anatomy actor Jesse
Williams and actor Alan Alda are among the speakers who will
headline the UB 2017-18 Distinguished Speakers Series.