New York Times: Nutrition prof finds teen prefer drinks with caffeine

Release Date: July 15, 2011 This content is archived.

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An article in The New York Times reports new UB research suggests that adding caffeine to a beverage increases its appeal among young people, even when they don't know the drink contains caffeine. The article quotes Jennifer Temple, assistant professor of exercise and nutrition studies and an author of the study. "Every day, the association with that flavor and the feeling it gave them increased their liking just a little bit," she said.

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