New York Times: Real evidence for diets that are just imaginary

Release Date: December 13, 2010

Leonard Epstein, professor of pediatrics and social and preventive medicine, is quoted in an article in The New York Times about research in the current issue of Science that showed the benefits of "imaginary eating," and found that when people imagined themselves eating M&Ms or pieces of cheese, they were less likely to gorge themselves on the real thing. The findings raise intriguing questions for further research, Epstein said.

Media Contact Information

John DellaContrada
Interim Vice President for Communications
Tel: 716-645-4601 (mobile: 716-361-3006)
Twitter: @UBNewsSource