Toronto Globe and Mail: Don't shop hungry -- or with plastic

Release Date: October 18, 2010 This content is archived.

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An article in the Toronto Globe and Mail looks research conducted by UB marketing student Satheeshkumar Seenivasan and others that found that consumers who use debit or credit cards to pay for food are more likely to make impulsive purchases of unhealthy products. The study, which was published in the Journal of Consumer Research, suggests that there may be a connection between rising obesity and the increased use of paying by plastic in America. Consumer Affairs, The Medical News, PhysOrg, England's Daily Mail and Telegraph newspapers and the South Asian news service ANI also reported on the study.

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