Pittsburgh Post-Gazette: Private-label products can build customer loyalty, marketing prof says

By Arthur Page

Release Date: September 22, 2004 This content is archived.

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An article in the Pittsburgh Post-Gazette on efforts by that region's dominant grocery store to launch a new private-label brand aimed directly at discount shoppers quotes Arun K. Jain, professor and chair of marketing, who says if people like the private-label products, it builds customer loyalty and encourage people to shop in that particular store. Go to article.