BUFFALO, N.Y – The University at Buffalo’s School of
Social Work has renamed its successful bi-weekly podcast series,
capping a six-month effort that included a listener contest to find
a new name for the popular and educational social work feature.
The new name, which officially posted on Monday, Jan. 21, is
“inSocialWork” and the series website URL is: www.inSocialWork.org. From
there you can also connect with them via social media outlets and
RSS feeds. All podcast episodes are available for free.
“The idea behind the new name is that listeners can find
out what is happening in social work, how we can help in social
work and who is in social work,” says Anthony Guzman,
director of online programs for the School of Social Work.
“The purpose of the series is to engage practitioners and
researchers in lifelong learning and to promote research to
practice, and practice to research, in social work.”
The rebranding effort was begun six months ago by Nancy J.
Smyth, dean of the School of Social Work, who launched the online
rebranding effort. The school started its renaming contest at the
start of the fall 2012 semester, and took suggestions via
electronic survey, Facebook and Twitter.
“All viable suggestions were placed into a random drawing
to win an iPod Nano, regardless if that suggestion was used as part
of the rebrand,” says Guzman. “Ultimately, a different
suggestion was used, but the contest winner of the iPod Nano is a
colleague of the school, and a fellow social work podcaster,
The renamed School of Social Work podcast is another step in the
school’s increasing momentum toward showing its students how
to use cyberspace to extend their reach as social work
This year will mark the fifth consecutive year of the School of
Social Work’s bi-weekly podcast series. The podcast episodes
have been downloaded over 375,000 times, from more than 50
countries, according to Guzman.
The series’ website has more than 110 episodes in its
archive. Topics include: Trauma, Human Rights, Veteran Issues,
Evidenced-based Practices and Public Policy, among many others. The
inSocialWork podcast series topics can be used at agencies,
practices and classrooms alike.
“Our series streams the podcasts from our school website
and iTunes,” says Guzman. “It features conversations
with prominent social work professionals, interviews with
cutting-edge researchers, and information on emerging trends and
best practices in the field of social work.
“Later on this year we will start to stream special video
podcasts and look to how else we can expand our
Smyth, who has directed and encouraged the school’s
cyberspace presence, says the podcast series is an important
ingredient to the school’s identity.
“We’re excited about the success of our podcast
series and about the opportunities that this name change
brings,” Smyth says. “The podcast been an invaluable
resource for social workers around the world, and it’s helped
to attract people to our profession, especially young people who
are ardent consumers of web-based information.
“I think this name change will make the purpose of the
podcast much clearer, which will, in turn, help it be disseminated
even more widely.”
The UB School of Social Work offers an individualized Masters of
Social Work degree and a PhD in Social Welfare with capability to
design the focus of a student’s interdisciplinary course of
study, choosing from the 10 other professional schools and academic
departments through the university.
UB is ranked in the top 12 percent of accredited social work
programs. The MSW program is unique in that it recognizes the
significant role that psychological trauma and human rights
violations play in a range of social issues. As a result, the
school’s curriculum integrates a trauma-informed, human
rights perspective throughout the degree.