Consumer Issues to Be Topic of UB Senior Alumni Luncheon

By Mary Beth Spina

Release Date: April 16, 1997

BUFFALO, N.Y. -- A crash course on "how to be a smarter consumer" will be the topic of the University at Buffalo Senior Alumni Luncheon to be held at noon on Wednesday, May 14, in the Center for Tomorrow on the UB North (Amherst) Campus.

Arun Jain, Ph.D., Samuel P. Capen Professor of Marketing Research at UB and chair of the Department of Marketing, will tell participants how to get the most for their money as consumers and determine whether a bargain is really a bargain. Participants will conduct a "taste test" of house brands vs. brand-name products.

Jain also will discuss the role of coupons and special store-issued "club" cards, and the motives behind other marketing tactics.

Luncheon tickets are $10 each.

Graduates and individuals who have completed 12 semester hours as matriculated students in a degree program at UB are eligible to join the Alumni Association. The senior luncheon series is designed for UB senior alumni, their spouses and guests.

For reservations and more information, call the UB Office of Alumni Relations at 716-829-2608.