Companies should use existing brand names and add new, sub-brand
names to maximize revenue when introducing new products to market,
according to a new study from the University at Buffalo School of
The University at Buffalo School of Management’s Center
for Entrepreneurial Leadership (CEL) will host an information
session for individuals interested in learning more about the 2015
Allstate Minority and Women Emerging Entrepreneurs (MWEE)
Matthew Silver, a master’s student in the University at
Buffalo School of Management, has been selected as one of only six
students nationwide to earn a postgraduate technical assistantship
(PTA) with the Financial Accounting Standards Board (FASB).
The Frank L. Ciminelli Family Career Resource Center and the
Credit-Bearing Internship Program in the University at Buffalo
School of Management honored business professionals, students and
companies on April 25 at an awards reception at The Buffalo
Students from Dunkirk, West Seneca West and John F. Kennedy high
schools beat out nearly 700 registered competitors to finish in the
top three for MoneySKILL Mania®, an in-school financial
literacy competition sponsored by the University at Buffalo School
of Management and M&T Bank.
Two business ideas for smartphone apps took first place and a
prize of $1,000 each in the University at Buffalo’s second
annual Elevator Pitch Competition, held April 16 in the Student
Union Theater on UB’s North Campus.
Get essential information and services—from the latest
news and Bulls headlines, to interactive maps, dining and
transportation information, and a lot more—anytime, anywhere,
right from your mobile device. Go mobile today!