Story by CHARLOTTE HSU, CORY NEALON and JACQUELINE GHOSEN
It takes hard work and guts to transform a great idea into a viable business or community organization, but UB students are doing it every day with support and encouragement from the university. Each of the UB entrepreneurs profiled below endured long hours and surprising obstacles to succeed. None regretted it. Some advice for fellow innovators, as voiced by tech firm founder Ansar Khan, a member of UB’s Class of 2011: “I would encourage any student who has a business idea to go out there and give it a shot. Even if you fail, you’ll learn so much along the way.”
Five of our featured entrepreneurs talk about the enterprises they launched while studying at UB. They provide a behind-the-scenes look at the startup experience: the long hours, the crazy experiences—and the rewards.
ENTREPRENEURS: Eric Reich and Michael Weisman
GRADUATION YEAR: 2002 (Reich), 2001 (Weisman)
UB DEGREE: JD and MBA (Reich), MBA (Weisman)
LOCATION: 210 Ellicott St., Suite 200, Buffalo, N.Y.
WEBSITE: www.campuslabs.com
Local Guys Turn $25,000 Award Into $40 Million Company
Flashback to the late 1990s, before the dot-com bubble burst,
when dropping out of college, as evidenced by Bill Gates, Steve
Jobs and other tech luminaries, had become the trendy path to
success for young entrepreneurs.
Eric Reich and Michael Weisman weren’t buying it.
Instead of jumping into the hard-nosed world of venture capitalism,
the childhood friends enrolled in UB’s MBA program, won a
coveted entrepreneurial award from the university and ultimately
created a company worth more than $40 million.
“We like to refer to it as ‘dropping in,’”
says Reich, who along with Weisman, spent countless hours both
inside and outside the classroom with UB professors and
administrators refining their business plan.
The idea—to build a data-centric company that helps colleges
and universities decide how to best allocate resources, recruit and
retain students, and improve student success—won UB’s
first Henry A. Panasci Jr. entrepreneurship award in 2001. Reich
and Weisman used the $25,000 prize to create StudentVoice, a class
project that would eventually become one of Western New
York’s most successful start-ups in recent memory.
“We received a lot of support and assistance from the UB
community that helped us build early confidence and
momentum,” Reich says.
The company, which now operates as Campus Labs, has more than $10
million in annual sales and more than 650 higher education clients.
It has 90 employees in downtown Buffalo and at a smaller office in
Atlanta. Years of hard work, persistence and ingenuity were
realized when Connecticut-based Higher One Holdings acquired Campus
Labs for more than $40 million in August.
Working with Higher One will enable Campus Labs to remain in
Buffalo while expanding into new markets and adding to its
workforce, Weisman says.
“We plan to continue to grow in Buffalo and hire a lot more
people here,” he says.
Campus Labs
UB:
Panasci-Winning UB Graduates Sell Business for $40 Million
Buffalo Business First:
UB Grads Launch Tech Startup
SOCIAL ENTREPRENEUR: Darren Cotton
GRADUATION YEAR: 2010 and 2012
UB DEGREE: BA in International Studies and Linguistics, MUP in urban planning
LOCATION: 5 W. Northrup Place in Buffalo’s University Heights Neighborhood
WEBSITE: www.ourheights.org/uhtl/
Building Community With Borrowed Tools
We’ve all been there before: You have a small home
improvement project in mind—hanging a picture, or painting a
room. But you don’t want to buy that power drill you’ll
never use again, or those paint trays and rollers that will go
straight into storage.
That’s the situation Cotton faced during his senior year at
UB in 2009. He was fixing up an apartment near UB’s South
Campus, and found himself raiding his parents’ toolbox to do
the job. The experience laid the foundation for the University
Heights Tool Library, a tool-lending library that Cotton, an
emerging social entrepreneur, opened in 2010.
To get the organization running, a UB business student helped write
a business plan. Buffalo Common Councilmember Bonnie Russell
provided city funding. Cotton and his friends spent hours after
classes renovating the library storefront: “We would come
here at 8 or 9 o’clock at night and work on painting a wall
or building a shelf,” he says.
The dedication paid off.
About 150 members have joined, borrowing tools for a $10 annual fee. The library has been a great fit for the neighborhood, which houses many students and low-income renters—people who have little incentive to buy their own tools.
Operating under the University Heights Collaborative, a
nonprofit neighborhood group, the library has become an important
local resource. It has supplied tools for street cleanups and a
community garden project. Future plans include hosting
“do-it-yourself” workshops that focus on tasks like
repairing windows or building rain barrels. From the beginning,
Cotton envisioned the library as a mechanism for bettering the
community, and it’s exciting to watch that happen.
“It’s amazing to see the different projects this helps
facilitate. I wish there were more projects like this, where people
share resources,” Cotton says. “Not everyone needs to
own a circular saw.”
University Heights Tool Library
Buffalo Rising:
University Heights Tool Library Set Up
The Good Neighborhood:
University Heights Tool Library Hosts Grand Opening
ENTREPRENEURS: James O’Leary and Ansar Khan
GRADUATION YEAR: 2011 (Khan), 2014 anticipated (O’Leary)
UB DEGREE: BS in Biological Sciences (Khan), BA in Communication (O’Leary)
LOCATION: UB Technology Incubator in Amherst, N.Y.
WEBSITE: www.amburapp.com
Taking Restaurant Orders? There’s an App For That
O’Leary was waiting tables at Khan’s family
restaurant in Williamsville, Kabab & Curry, when he had an
epiphany: Why not simplify the process by finding a way to digitize
food and drink orders? He was tired of trying to decipher his own
messy handwriting on guest checks.
He shared his idea with Khan, and Refulgent Software took off from
there. Together, the partners developed Ambur, a restaurant app
that lets servers take orders on an iPod and send requests to the
kitchen wirelessly.
Ambur debuted at the Apple store in April 2011 following a
successful pilot at Kabab & Curry. The client list has grown to
more than 300 restaurants in 14 countries, from family-owned
enterprises to Chobani yogurt’s new SoHo store.
Refulgent Software employs nine people, almost all of them UB
students or former graduates. Revenue is on track to reach $850,000
this year. The success landed Khan a spot on Forbes
magazine’s 2012 list of All-Star Student Entrepreneurs, which
featured nine young entrepreneurs who started significant
businesses while still in school.
O’Leary and Khan say they’re proud to provide a service
that helps small businesses get off the ground. As the son of
Pakistani immigrants who opened a restaurant, Khan understands how
difficult it is to turn a profit in the foodservice industry. He
and O’Leary bill their app as one “designed by and for
people who actually work at restaurants.” They don’t
levy a monthly fee or charge for upgrades. That philosophy is what
sets Refulgent Software apart from competitors—and what makes
O’Leary and Khan’s work rewarding.
“I would encourage any student who has a business idea to go
out there and give it a shot,” Khan says. “Even if you
fail, you’ll learn so much along the way.”
Refulgent Software
ENTREPRENEURS: Anna Zykina Bacorn and Greg Bacorn
GRADUATION YEAR: 2007
UB DEGREE: BA in Social Sciences Interdisciplinary Studies,
International Business and German (Anna), BA in History (Greg)
LOCATION: 84 Aero Dr. Suite 4, Buffalo, NY 14225
WEBSITE: www.barrongames.com
New Players in the World of Games
Anna and Greg didn't get along—at first—when they
met in a leadership class in spring 2007, their last semester at
UB.
"We both have strong personalities. We were very independent and
constantly butted heads," Greg remembers. "Halfway through the
class, we were forced to do a project, and we realized that we
actually worked very well together and had many things in
common."
The class partnership evolved into a real-world business union when
Anna and Greg came up with a great idea for upgrading a popular
arcade game product: adding a ticket dispenser to the traditional
air hockey table. Anna's father, an entrepreneur who owns the
largest arcade game distribution company in Russia, became a role
model and adviser, encouraging the partners to start their own
company, Barron Games.
Anna, who helped run her father’s international firm, took
the lead in writing a business plan. To promote Barron Games, Anna
and Greg traveled to trade shows in places like Orlando, Las Vegas,
Russia, Taiwan, the United Kingdom, Colombia and more. The partners
celebrated their first big sale in November 2007.
Today, Barron Games builds customized products ranging from
interactive photo booths to the QuadAir—a multi-player air
hockey table that Anna, Greg and partners developed. Clients
include local businesses like Bounce Magic family entertainment
center, national chains like Dave & Busters and international
brands such as SEGA Amusements.
Running a business isn’t always easy: Anna and Greg, now
married and new parents, often wake up at odd hours to field calls
from customers around the world. But the long days—and
nights—are worth it. Anna says her achievements are a
particular point of pride as a woman in a male-dominated
industry.
"I would like to think of myself being successful, as I created a
prospering business providing outstanding products that bring joy
and fun to our customers,” she
says.
Sometimes, people unfamiliar with Barron Games don’t take it
seriously because the owners and company are so
young—“new school,” as Anna says. But the
firm’s track record of success and quality of products
eventually wins clients over.
Barron Games
Business First:
WNY Company All Smiles Over Sales of Photo Booths
Play Meter:
Barron Games Expands Product Line
ENTREPRENEURS: Matthew Epstein and Andrew Cassetti
GRADUATION YEAR: 2012 and 2013 anticipated (Epstein), 2012 (Cassetti)
UB DEGREE: BS in Business and MS in Accounting anticipated (Epstein), BS in Business (Cassetti)
LOCATION: Z80 Labs in Downtown Buffalo
WEBSITE: www.appvue.com
Sorting Through a World of Apps
Two years ago, Matthew Epstein and Andrew Cassetti were
discussing their smartphone apps when they had an idea. Epstein had
owned an iPhone since the day they came out in 2007, and Cassetti
was an Android user, but both were frustrated with the process of
finding apps.
The marketplace was so overcrowded that it was nearly impossible to
evaluate and differentiate what was out there. Each asked the other
for suggestions on which apps to use, and they realized that they
had stumbled upon a solution to the problem. A recommendation from
a trusted person holds more weight than an anonymous review on the
Web, they realized, and this became the basis for AppVue.
AppVue is an app that improves the mobile device experience by
enabling users to discover and see the apps used by people they
trust, including friends, family, colleagues, experts and even
celebrities. It can be used on its own or in conjunction with
social networks like Facebook to enhance the experience.
Epstein and Cassetti put their idea to the test by entering the
University at Buffalo’s Henry A. Panasci Jr. Technology
Entrepreneurship Competition (Panasci TEC) in 2011—and lost.
But they learned from the experience and entered the competition
again in 2012, this time winning $25,000 in start-up funding as
well as in-kind services valued at more than $10,000.
“It’s important to have a product to display,”
says Cassetti, AppVue’s executive vice president of product.
“The Panasci judges were able to experience some of the
benefits of our app firsthand, and it made us more than just an
idea on paper.”
Epstein, the company’s CEO, gained some wisdom from the
experience, as well. “We got great feedback from some
distinguished judges and others, and we used the lessons learned to
improve our product and get investors,” he says. “You
should never quit or give up on something you believe
in.”
Today, the company is located at Z80 Labs, downtown Buffalo’s
tech incubator. AppVue will be available in Apple’s App Store
in fall 2012.
AppVue
The UB School of Management’s Center for Entrepreneurial Leadership (CEL) provides learning opportunities across a continuum of entrepreneurial environments, with programs for established business leaders and aspiring self-starters.
To support students who aspire to entrepreneurial careers, the CEL offers initiatives including the Panasci Technology Entrepreneurship Competition, Global Entrepreneurship Week and the “Becoming a Leader in Life Sciences” program.