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Hua (Helen) Wang

Department of Communication, Associate Professor

Research Focus: Entertainment-education for health promotion and social change, communication technology, social networks, intervention design and evaluation


Contact Information

309 Baldy Hall
Buffalo, NY 14260
Phone: (716) 645-1501

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Journal Articles

(* indicates graduate student co-authors; **indicates former graduate student co-authors)

Khalil, G. E.**, Wang, H., Calabro, K., Mitra, N., Shegog, R., Prokhorov, A. V. (2017). How does the user experience lower intention to smoke? A randomized controlled trial of a web- based smoking prevention program for adolescents. Journal of Medical Internet Research. doi:10.2196/jmir.7174 

Northridge, M. E., Kum, S. S.*, Chakraborty, B., Greenblatt, A. P., Marshall, S. E., Wang, H., Kunzel, C., Metcalf, S. S. (2016). Third places for health promotion with older adults: Using the consolidated framework for implementation research to enhance program implementation and evaluation. Journal of Urban Health. DOI: 10.1007/s11524-016-0070-9

Wang, H., & Singhal, A. (2016). East Los High: Transmedia edutainment to promote the sexual and reproductive health of young Latina/o Americans. American Journal of Public Health, 106, 1002-1010. doi:10.2105/AJPH.2016.303072 [Featured on NPR and nominated for AJPH Article of the Year]

Wang, H., Chua, V., & Stefanone, M. A. (2015). Social ties, communication channels, and personal well-being: A study of the networked lives of colleges students in Singapore. American Behavioral Scientist, 59, 1189-1202. doi: 10.1177/0002764215580590

Kum, S.*, Wang, H., Wang, P.*, Jin, Z.*, De La Cruz, L., Northridge, M. E., et al. (2015). The ElderSmile TimeMap: Benefits of connecting statistics with time and place. American Journal of Public Health, 105(9), 1748-1750.

Metcalf, S., Birenz, S. S., Kunzel, C., Wang, H., Schrismshaw, E. W., Marshall, S. E., Northridge, M. E. (2015). The impact of Medicaid expansion on oral health equity for older adults: A systems perspective. Journal of California Dental Association, 43, 369-378.

Rui, J.*, & Wang, H. (2015). Social network sites and international students’ cross-cultural adaptation. Computers in Human Behavior, 49, 400-411.

Lin, H., & Wang, H. (2014). Avatar creation in virtual worlds: Behaviors and motivations. Computers in Human Behavior, 34, 213-218.

Gotsis, M., Wang, H., Spruijt-Metz, D., Jordan-Marsh, M., & Valente, T. (2013). Wellness Partners: Design and evaluation of a web-based physical activity diary with social gaming features for adults. JMIR Research Protocols, 2(1), e10. Available at

Wang, H., Meng, J., & Dong, F. (2012). Sharing as “frands:” Personified branding strategies on social networks sites in China. First Monday, 17(5).

Kim, S., & Wang, H. (2012). From television to the filming set: Korean drama Daejanggeum drives Chinese, Taiwanese, Japanese, and Thai audience to screen-tourism. International Communication Gazette, 74(5), 423-442.

Wang, H., Chung, J. E., Park, N., McLaughlin, M. L., & Fulk, J. (2012). Understanding Online Community Participation: A Technology Acceptance Perspective.  Communication Research, 39(6), 781-801. DOI: 10.1177/0093650211408593

Chung, J. E., Park, N., Wang, H., Fulk, J., & McLaughlin, M. L. (2010). Age differences in perceptions of online community participation among non-users: An extension of the technology acceptance model. Computers in Human Behavior, 26, 1674-1684.

Wang, H., & Wellman, B. (2010). Social connectivity in America: Change in adult friendship network size from 2002 to 2007. American Behavioral Scientist, 53(8), 1148-1169. [Cited in the Chronicle of Higher Education, Huffington Post, USA Today, TIME and other popular press]

Ritterfeld, U., Shen, C., Wang, H., Nocera, L., &Wong, W. L. (2009). Multimodality and interactivity: Connecting properties of serious games with educational outcomes. CyberPsychology & Behavior, 12, 691-697. [Top paper award, Games Interest Group, International Communication Association]


Refereed Conference Proceedings 

(* indicates graduate student co-authors; **indicates former graduate student co-authors)

Wang, H., Northridge, M. E., Kunzel, C., Zhang, Q.*, Sum, S. S.*, Gilbert, J. L.*, Jin, Z.*, Metcalf, S. S. (2015). Modeling social capital as dynamic networks to promote access to oral healthcare. Lecture notes in computer science: Proceedings of 2016 International Conference on Social Computing, Behavioral-Cultural Modeling & Prediction and Behavior Representations in Modeling and Simulation. Springer.

Kum, S.*, Wang, H., Jin, Z.*, Xu, W.*, Mark, J.*, Northridge, M. E., Kunzel, C., Marshall, S.E., Metcalf, S. S. (2015).Boundary objects for group model building to explore oral health equity. System Dynamics Society 2015 International Conference Proceeding. Available at

Metcalf, S., Wang, H., Kum, S.*, Jin, Z.*, Wang, P.*, Widener, M., Kunzel, C., Marshall, S., & Northridge, M. (2013). Modeling social factors of oral health equity for older adults. In Pasupathy, R., Kim, S.-H., Tolk, A., Hill, R., & Kuhl, M. E. (Eds.),Proceedings of the 2013 Winter Simulation Conference, IEEE, 3994-3995.

Wong, W. L., Shen, C., Nocera, L., Carriazo, E., Tang, F., Bugga, S., Narayanan, H., Wang, H., & Ritterfeld, U. (2007). Serious video game effectiveness. Proceedings of the International Conference on Advances in Computer Entertainment Technology, pp. 49-55. New York: ACM.


Recent Book Chapters

Singhal, A., & Wang, H. (forthcoming). Introduction. In A. Singhal (Ed.), Positive deviance: A new paradigm for social change. New Delhi: Sage.

Fico, A. E., Feeley, T. H., Wang, H., & Hakim, S.* (forthcoming). Communicating with families about organ donation: Using positive deviance to improve authorization rates. In A. Singhal (Ed.), Positive deviance: A new paradigm for social change. New Delhi: Sage.

Metcalf, S. S., Svendsen, E. S., Knigge, L., Wang, H., Palmer, H. D., & Northridge, M. E. (2016). Urban greening as a social movement. In J. Gatrell, R. Jensen, N. Hoalst Pullen, and M. Patterson (Eds.), Urban Sustainability: Praxis and Place (pp.1-18). Springer.

Lipmanowicz, H., Singhal, A., McCandless, K., & Wang, H. (2015). Liberating structures: Engaging everyone to build a good life together. In Wang, H. (Ed.), Communication and “the good life” (pp. 233-246). New York: Peter Lang.

Wang, H. & Singhal, A. (2013). Digital games: The SECRET of alternative health realities. In D. K. Kim, A. Singhal, & G. L. Kreps (Eds.), Global health communication strategies in the 21 century: Design, implementation, and evaluation. Peter Lang.

Wang, H. (2013). Holistically educating graduate students using the Process Enneagram. In R. N. Knowles (Ed.), The Process Enneagram: Essays on Theory and Practice (pp. 94-107). Litchfield Park, AZ: Emergent Publications.

Singhal, A., Wang, H., Rogers, E. M. (2013). The rising tide of entertainment-education in communication campaigns. In R. Rice & C. Atkin (Eds.), Public Communication Campaigns (pp. 321-333). Thousand Oaks, CA: Sage.

Wang, H. & Singhal, A. (2009). Entertainment-education through digital games. In Ritterfeld, U., Cody, M. J., & Vorderer, P. (Eds.) Serious games: Mechanisms and effects (pp. 271-292). New York: Routledge.

Wang, H., Shen, C., & Ritterfeld, U. (2009). Enjoyment of digital games: What makes them seriously fun? In Ritterfeld, U., Cody, M. J., & Vorderer, P. (Eds.) Serious games: Mechanisms and effects (pp. 25-47). New York: Routledge.

Shen, C., Wang, H., & Ritterfeld, U. (2009). Serious games and seriously fun games: Can they be one and the same? In Ritterfeld, U., Cody, M. J., & Vorderer, P. (Eds.) Serious games: Mechanisms and effects (pp. 48-62). New York: Routledge.


Edited Books 

Wang, H. (Ed.) (2015). Communication and “the good life” (International Communication Association theme book series, Vol. 2). New York: Peter Lang.