Reaching Others University at Buffalo - The State University of New York
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Helen (Hua) Wang

Department of Communication, Assistant Professor

Research Focus: Communication technology, social networks, health and wellness

Contact Information

309 Baldy Hall
Buffalo, NY 14260
Phone: (716) 645-1501

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My research and teaching interests include communication technology, social networks, health promotion and social change. I am particularly interested in the use of network influence and new media to improve the well-being of individuals, groups, and societies at large. Here are three of my sub-areas:

  • Digital communication for health promotion and social change (digital games, online communities, social network sites, and mobile technologies for public and promotional communication on health and social issues)
  • The social transformation of communication technologies in everyday life (online community participation, evolution of social networks, computer-mediated relational communication)
  • Entertainment-education (communication intervention design and evaluation, narrative engagement and persuasion, positive deviance, transmedia storytelling)

I have participated in interdisciplinary projects funded by the National Science Foundation, Robert Wood Johnson Foundation, and Anneberg Foundation. My current research support include:

  • Integrating Social and Systems Science Approaches to Promote Oral Health Equity (09/01/2012 – 08/31/2017)
    R01DE0230721 - NIH/NIDCR, OBSSR  (PIs: Kunzel/Northridge/Metcalf)
    Total award: $3,762,933; UB sub-award: $1,257,924
    Role: Co-Investigator
  • Assessment of East Los High Web Series and Transmedia Extensions (07/01/2013 – 08/31/2014)
    Population Media Center
    Total award: $56,265
    Role: Principal Investigator
  • A Positive Deviance Approach to Increasing Familial Consent Rates for Organ Donation (09/01/2013 – 08/31/2016)
    HRSA/Division of Transplantation (PI: Anker)
    Total award: $632,388
    Role: Co-Investigator

I am serving as the Theme Chair for the 2014 International Communication Association annual conference in Seattle, WA. For more information, go to: