Research Focus: Interpersonal and health
My primary research interest is the application of theories of persuasion and social influence. I typically study persuasion in health contexts, such as health campaigns and patient-provider interaction. I am also interested in communication networks in the workplace and their role in employee assimilation and retention. Along with my colleagues, I also study measurement and analysis concerns in communication science. I currently principal investigator on 3 grants seeking to promote organ donation registration among residents of New York State.