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Advertising And Promotion S1M |
Enrollment Information (not real time - data refreshed nightly)
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Class #:
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17362 | |
Enrollment Capacity:
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50 |
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Section:
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S1M |
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Enrollment Total:
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50 |
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Credits:
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3.00 credits
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Seats Available:
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0 |
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Dates:
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01/31/2022 - 05/13/2022 |
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Status:
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CLOSED |
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Days, Time:
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M W , 11:00 AM - 12:20 PM |
| Room: |
Frnczk 422 |
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| Location: |
North Campus |
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| Reserve Capacities |
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| Description |
Enrollment Capacity |
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| BUS BS & BUS BS/MS: Seats Rsvd |
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50 |
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| Enrollment Requirements |
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Prerequisites: Pre-Requisite: MGM 301 and junior or senior standing in the School of Management |
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| Course Description |
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| Promotional strategy, one of the four P's of marketing, is critical to the survival and success of organizations because promotion forms the point of contact between the organization and its many stakeholders, especially its customers. While promotion is typically associated with advertising, today's marketers have many more options in fashioning their promotional strategies. Understanding the various promotional choices including advertising, sales promotions, direct marketing, personal selling, and public relations and how these strategies need to work in tandem to achieve the greatest impact are among the objectives of this course. |
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| Instructor(s) |
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Grossman |
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| Other Courses Taught By: Grossman |
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- MGG 199SR Ub Seminar-Corp&ind Social Respblity
- MGG 199SR Ub Seminar-Corp&ind Social Respblity
- MGG 199SR Ub Seminar-Corp&ind Social Respblity
- MGG 199SR Ub Seminar-Corp&ind Social Respblity
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