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UB Undergraduate Academic Schedule: Spring 2022


This information is updated nightly. Additional information about this course, including real-time course data, prerequisite and corequisite information, is available to current students via the HUB Student Center, which is accessible via MyUB.


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MGM 409LEC - Advertising And Promotion
Lecture
Advertising And Promotion S1M Enrollment Information (not real time - data refreshed nightly)
Class #:   17362   Enrollment Capacity:   50
Section:   S1M   Enrollment Total:   50
Credits:   3.00 credits   Seats Available:   0
Dates:   01/31/2022 - 05/13/2022   Status:   CLOSED
Days, Time:   M W , 11:00 AM - 12:20 PM
Room:   Frnczk 422 view map
Location:   North Campus      
Reserve Capacities
Description Enrollment Capacity Enrollment Total  
BUS BS & BUS BS/MS: Seats Rsvd 50 50  
Enrollment Requirements
Prerequisites: Pre-Requisite: MGM 301 and junior or senior standing in the School of Management
  Course Description
Promotional strategy, one of the four P's of marketing, is critical to the survival and success of organizations because promotion forms the point of contact between the organization and its many stakeholders, especially its customers. While promotion is typically associated with advertising, today's marketers have many more options in fashioning their promotional strategies. Understanding the various promotional choices including advertising, sales promotions, direct marketing, personal selling, and public relations and how these strategies need to work in tandem to achieve the greatest impact are among the objectives of this course.
  Instructor(s)
             Grossman look up    
  On-line Resources
Other Courses Taught By: Grossman
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  • MGG 199SR  Ub Seminar-Corp&ind Social Respblity
  • MGG 199SR  Ub Seminar-Corp&ind Social Respblity
  • MGG 199SR  Ub Seminar-Corp&ind Social Respblity