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University at Buffalo

UB Undergraduate Academic Schedule: Spring 2022

This information is updated nightly. Additional information about this course, including real-time course data, prerequisite and corequisite information, is available to current students via the HUB Student Center, which is accessible via MyUB.


MGM 406LEC - Product & Brand Management
Product & Brand Management S1M Enrollment Information (not real time - data refreshed nightly)
Class #:   11329   Enrollment Capacity:   45
Section:   S1M   Enrollment Total:   44
Credits:   3.00 credits   Seats Available:   1
Dates:   01/31/2022 - 05/13/2022   Status:   OPEN WITH RESERVES
Days, Time:   M W , 3:30 PM - 4:50 PM
Room:   Alfier 104 view map
Location:   North Campus      
Reserve Capacities
Description Enrollment Capacity Enrollment Total  
BUS BS & BUS BS/MS: Seats Rsvd 45 44  
Enrollment Requirements
Prerequisites: Pre-Requisite: MGM 301 and junior or senior standing in the School of Management
  Course Description
Discusses new product development, brand and pricing strategies for existing products, and the design of promotional campaigns. Gives particular emphasis to the new product development process and the design of advertising strategy.
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  On-line Resources
Other Courses Taught By: Talukdar